Instagram is one of the most powerful ways to reach consumers 18-34. Users are highly engaged, and they love to build relationships and communities surrounding their favorite brands and hobbies.
Marketing with these consumers on social media can be fun and exciting, but it can also be tedious. In order to be successful at social media marketing on any platform, you need to stay engaged with your audience and keep them engaged with you.
The best strategy is to use a multi-faceted approach, taking advantage of all the tools Instagram offers along with the service of a company that can help you increase your following. Services either help you grow your audience organically or through the use of bots, and many use a combination to help automate engagement with a targeted audience.
The top Instagram bots find users who are most likely to be interested in your products or services, then engage with them to draw attention to your account. Keep reading for some other techniques proven to make your Instagram account a success:
Below are the Instagram marketing tips which you can follow.
1. Follow Other Users
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Social media is highly reciprocal in nature. Instagram’s highly engaged users will notice when you follow them, and they are likely to follow you back. When searching out other users to follow, look at your competitor’s Instagram accounts to see who is following them. These are the people most likely to be interested in your products and services.
2. Like and Comment
Liking and commenting on posts from other accounts will increase your level of engagement with users all over Instagram. Higher levels of engagement mean you get bumped up in Instagram’s algorithm and are more likely to be seen by other users who have similar interests.
You also attract the attention of people who are following the users whose posts you liked and commented on. Write engaging comments that start a conversation and avoid one-word or spammy comments to keep things genuine and prevent getting blocked.
3. Engage Your Audience
In your post description, ask questions to start a conversation with your followers. Instagram users love to participate, and this is a good way to build relationships with potential customers. Keep things light and positive for the best results. You can use Instagram Memes for better engagement.
4. Use Stories to Take Polls and Surveys
In the Instagram stories feature, users have the ability to respond to your posts with various emojis. Rack up your engagement points by asking a question, then giving users options for answers with the corresponding emojis.
Not only will you get people watching your account and engaged, but you will also let them know you care about their opinions. Just be sure to ask a question relevant to your products so that it doesn’t seem random.
5. Contests And Giveaways
People love free stuff. They also love recognition for their creativity. Satisfy both of those desires by asking your audience to create a post that fits a certain format, tagging you or using a branded hashtag so you can see it. You do not have to make the prize incredibly expensive to drive participation. It’s all about the hype.
Talk up your contest and get as many people as possible to participate. At the end of your designated time limit, make sure the winner or winners get plenty of recognition and fanfare. You will expand your audience and gain loyal fans of your brand if you make them feel as appreciated as they truly are.
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6. Stories and Highlights
Stories are an excellent way to be seen by your followers because they stay at the top of followers’ feeds for 24 hours. This way, you do not have to worry about competing for a spot within the feed.
Use stories to show off a new product, make an announcement about your brand, or give your audience a behind-the-scenes look into a day in the life of your company. You can also make your story a highlight, which means it will stay at the top of your profile until you take it down. Use this functionality to give viewers an idea of what your brand is all about.
7. Shoppable Posts
You can make it even easier for Instagram users to get their hands on your awesome products by making your posts shoppable. Take pictures of an item in your catalog—bonus points if you get a high-quality picture of someone using it—then add a shoppable tag to your post.
Users will see the price and purchase details you specify, and they can click on it to be taken directly to the purchase page for that item. Your followers can make a purchase with just a few clicks, and they don’t even have to be intentionally shopping to stumble across something they love. You can do this with your stories as well as your regular posts.
Videos can go into your regular feed as well as your stories. They break up the monotony of a feed full of photos and give you an opportunity to show off your brand’s personality. When done right, videos drive engagement and get more views than the average post.
Because most people have the sound muted when scrolling through feeds, make sure people can understand your video with or without sound. Additionally, you really only have three to five seconds to catch someone’s eye, so make sure the first bit of your video is compelling enough to make them want to stop scrolling.
Use hashtags to get your posts to show up in the search feature, but use specially branded hashtags to really stand out from the crowd. You can also encourage other users to use your branded hashtags in their posts, which will get you noticed by their followers. Just be sure to acknowledge and engage with any users who use your branded hashtags so they know you are paying attention.
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