Search engine optimization is not as easy as setting up a website and creating contents for the pages. If your website does not show in search engine results pages, it means you are not taking your efforts to a higher level. Online marketing is tough and you must be equipped with the right knowledge and tools in order for your business to flourish. Without SEO, you cannot gain or maximize conversions.
It is a critical tool in online marketing. It helps your business attracts web traffic, generates leads, and drives conversion and sales.
If you are working on your SEO and not confident if you are doing it correctly, Search Media can guide you in the right direction.
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Before we start with the tips, here are some of the benefits of conversion rate optimization (CRO).
1. Better ROI
SEO is cost-efficient. By optimizing your website’s conversion rate, you are attracting more potential consumers with the use of just minimal resources. Once you know how to properly target your customers, you are cutting the amount spent for acquisition efforts.
2. Better User Experience
A good and professional-looking website makes your online visitors stay longer on your site. Smart design and interactive features enhance an overall appeal and give viewers a better user experience. If your site has poor navigation, they will likely abandon it rather than help you promote your brand. There are some UX tool which you can use.
3. Improves trust
Your website must be able to speak a strong statement of who you are and what your business is doing. Users will not trust your site if they find information lacking and feel that the site is not secure. It affects them, allowing them not to take action within your websites such as share their email and personal information.
4. Improves customer insights
Optimizing your website for conversion helps you find the ideal customers for your business. It focuses more on quality rather than quantity. Through understanding your customer’s behaviour, you will be able to see their pain points and identify the best ways on how to approach them.
5. Better Scalability
It’s hard to scale if you don’t have many customers coming after your products and services. Conversion rate optimization will help you scale your business without the risk of losing your customers and resources. If you know how to turn web visitors into clients, there are bigger chances that you can expand your business.
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Now, let’s go to the tips:
1. Your website makes the difference
Be specific to the goal of your website. You need to separate your identity from others and stand unique. Create content that educates people on how to solve their problems. You have a primary goal – to provide the best service and user experience to your audience.
Improve your SEO by aligning it to Google’s algorithm. Keep up with the latest updates of search engines’ ranking criteria. Search engines work by going to a particular website that provides the most value and information that the users need. Use the best keywords and write with the customers in mind.
As you work on optimizing conversions, you should aim at giving your audience the “care” they deserve. You are marketing through your website but they should see you as a real person that understand their interests and emotions. This leads them to buy your products, subscribe to your email list, or take a specific action.
2. Spend more time growing your organic traffic
Unlike pay-per-click and other paid ads, organic traffic is an unpaid advertising campaign. It’s good if you are using paid ads for your marketing campaign but do not forget the organic campaigns as well. When you consistently post helpful contents and distribute them across social media channels, it will expand your reach and exposure to a wider audience. While paid ads convert, organic reach delivers more traffic and has a higher rate of conversion. Imagine people searching for a product and lands on your site and become your clients. That’s what organic traffic is all about.
Building organic traffic is time-consuming. The good part is it is free. However, you need to dedicate time to produce and promote content. A lot of companies hire content writers to help them in content creation and SEO efforts. Though it requires patience, organic traffic provides long-term benefits for your business.
3. Monitor Existing Traffic
Track results and look if you are achieving your goals or if you are falling behind the competition. SEO is always changing so you need to track reports from time to time. When the data drops, you need to go back to the drawing board and think about how you can adjust and improve them.
Your goal is not just to make people land on your site and poke around. You want them to take action or make a purchase. This is why making a lasting impression is very important. It enables your visitors to revisit your page and decide what action to take.
The essential element that contributes here is website navigation. If your site looks outdated, how can you invite visitors to click? Evaluate the current data and see how often your visitors click and respond on CTAs.
Each time they take action, learn to communicate with them. You can encourage them to read your newest blogs, visit your pages, or have a look at your offers and promotions. By keeping stronger interaction, you will see an increase in traffic.
4. Meet your Client’s Expectations
Don’t forget that people have emotions and expectations. They are not robots. You must be aware that people come to your site because they have a need. Your purpose is not just to make a sale and create a profit but to give value. A website that feels too forceful drives customers away instead of drawing them in. You should not overwhelm them with CTAs and force them to buy immediately.
People need information before they make a decision. Let’s assume a user is searching for a kitchen appliance – an oven. If you have a blog about an oven and discuss what a good quality oven looks like, give relevant information, and suggest top brands to choose from, you have higher chances of acquiring a customer. Include CTAs on the articles to put your readers on the lead magnet. Once you meet your visitor’s expectations and provide solutions to their needs, you can add them to your list of satisfied clients.