In the business world to be competitive and successful you need to offer the same conveniences your competitors do and more. It needs to be bigger, better, and more appealing to your customers.
This is also the case with company websites. Everyone is doing what they can to ensure that their site exceeds the minimum requirements. They are moving forward and implanting new strategies to help them succeed. They take on their own identity and purpose within the company’s make-up. There is a lot of potential business to gain through the online market. As a result, companies cannot afford to fall behind.
Customers can find your company easier, learn about your products and services, and shop online. You can also build your site with useful information that actually keeps visitors coming back on a regular basis. Of course, all of this takes work, and even with your best efforts, it is possible your website still is not quite getting the kind of response and traffic that you had hoped for.
Here we will take a look at how you can analyze your efforts and improve the amount of traffic your website is getting.
Make Use of Free Online Tools
It can be difficult to gather and decipher the traffic data that your website draws. This is why people will often turn to marketing pros, but this does not have to be the case. You just need to understand how the information holds all kinds of important clues on what you are doing right and where you may be falling short, leaving room for improvement.
Fang Digital actually has free digital marketing tools meant to provide you with the information and insights you need to build an effective marketing campaign and thereby improve your website traffic.
Tools such as the free SEO Audit will unveil the problems that are likely preventing your website from doing better. It will give insight into “architecture issues” that exist on your site. There are also other tools, like the PPC budget waste calculator, which will show you how much your marketing campaign is wasting on non-converting traffic and the programmatic budget waste calculator that figures out the true cost of your marketing campaigns.
Explore Google Analytics
Another tool that will help you analyze your website traffic in a very detailed way is Google Analytics. This is a free tool that measures and then delivers reports on a variety of important statistics. While this program is relatively easy to use, it’s best to have some basic understanding of HTML. With just a few steps you’ll be able to gather data that can shed a lot of light on who your audience is. The most important thing to focus on is ensuring that you understand the implications of the data being presented to you from the tools. Google Analytics has several sections that breaks down data, but it needs to be set with the right parameters. In order to do this, you really must understand your goals.
Get the Word Out About Your Website
In some cases, to increase your traffic all you may have to do is advertise your website. In other cases, people may not know your site exists even with the advertising. As a result, you will not be seeing the figures you are aiming for.
So, what’s the best way to advertise your website? Typically, social media can be one of your best vehicles as you can link people right to your site. There is no need for them to search for your company, type in an address, or anything. You can also use paid search campaigns, but keep in mind these can eat away at the budget really quickly. When you promote your site organically, on social media, there is no monetary cost involved.
Ensure Your Website Runs Smoothly
Then there is the user experience. You want to be sure that your website loads smoothly and quickly, so that visitors can move from page to page without any issues, and that it is optimized for mobile devices. This means the site appears the same both on a desktop computer and a smartphone or tablet. Small changes like this can help increase usability and send more traffic in your direction.
Give Plenty of Thought to the Website Design
Another aspect that is important to focus on is the actual design and layout of the website. There are cases where businesses fail to recognize the importance of this. Your site may consist of great and engaging content, but if it is not appealing to the eye or easy to navigate your users will experience issues.
Here are a few questions to ask yourself that should help you identify any gaps. Is the menu clear and easy to find? Do you offer a search tool? Is your contact information clearly displayed? Do you use graphics and photos to help make the site look more engaging? Is the text on the site broken up into smaller sections to make it easier for the user?
Start Getting the Kind of Results You Are After
By implementing these recommendations, you can make the tweaks necessary to your website that will start to turn the numbers around and result in higher amounts of traffic. Remember, your traffic isn’t a stagnant number, nor should it ever be. In order to keep those numbers rising on a regular basis, it’s important to always be looking for ways to improve the visitor user experience and give people what they want.