SEO is the head of all if we’re talking about organic traffic. To improve visibility, you need to optimize the site in a way that will lead to a higher ranking. Thus, more people will see you in results and click on your links.
Moreover, it’s not enough to just be there on the first page. You need to be the first, the third maximum. There’s no technique of growth that would suit every business, but there are some cutting edge recommendations for optimization in 2021 that you definitely need to know.
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1. Keyword Research Adjustment
Keyword research. It sounds difficult to beginners, but professionals really love it after seeing the first results. This process is about looking for the right keywords, analyzing them, and assigning each to a page on your site.
‘Invest effort into keyword research’ should definitely be on the list of SEO tips and tricks on webdesign-inspiration.com.
Here are some functions of the approach:
- It helps you find out what your target audience is;
- Understand the search intent of your potential buyers, which is very important (we’ll cover it in the next section);
- See what keywords your competitors use and how successful they are.
There are several types of KWs to look for:
#1: General.
These head words are very short. They are used on the pages as a general direction. Use them in the title;
Body.
Body keywords are 3-4 words long and can be used anywhere, from subheadings to the overall text volume;
Long-tail.
These guys are very suitable for blog posts where you can answer a question clearly.
Optimizing keywords is one of the best organic SEO techniques influencing your ranking and traffic volume.
#2. Minding Search Intent
There are several categories of search intent:
#1. Transactional.
People are looking for things to buy, so websites of shops and marketplaces will be suitable for such intent. They may also be looking for TOP articles with links to products on Amazon or other websites.
#2. Informational.
People are looking for information to gain knowledge on a certain topic. They may look for brief guides on a topic, simple answers. People Also Ask boxes are suitable for such intent.
#3. Navigational.
People are looking for a website that has the information or products they need. They may search for a certain brand, so all of its websites, social media, etc. should appear in the results, ideally.
#4. Investigational.
People are looking for websites where they can find a range of products to choose from. All pre-purchase actions are taken through this intent. Unlike the transactional one, here they need more information, while there they need a clear ‘Buy’ button.
For the best SEO improve, you need to adjust your keywords and pages to the search intent.
3. Placing Keywords Properly
Before you submit a blog post, you should place the keywords properly on the page. Here are the essential places where you need those key phrases:
#1. The H1 heading of the page.
Place the most effective focus keyword in the heading. This is the most important place since the H1 is the most visible part of the article, both for people and keywords.
#2. Metadata.
The title and description should also have the focus phrase inserted organically, not to draw attention to it as an intentionally included part.
#3. Subheadings.
Add the focus and additional keywords in subheadings to make sure every part can be detected as a result for a certain query. Google is going to index passages pretty soon, so subheadings become very important.
#4. Text.
Of course, don’t forget to place your keywords in the actual content. But make sure you don’t overcrowd it with these key phrases. This won’t make you rank higher. In fact, Google doesn’t favor pages that have a large frequency of any keyword.
Adjust your SEO strategy to aid marketing and achieve better ratings. The rules are pretty simple, but try not to overdo them.
4. Link-Building Improvement
What is link building?
It’s gaining inbound links from other credible websites in your niche.
How to build links?
Well, we have several tips that will really help you improve the backlink portfolio of your website:
#1. Write high-quality content.
Interesting, engaging, high-quality content will get you backlinks naturally from similar blogs. Include infographics and other visuals to increase chances.
#2. Purchase backlinking opportunities.
When you buy powerful links, you’re not getting a bunch of spammy ones. You’re getting a service from a team that chooses websites from their directory that suit your topic the best and places your links there.
#3. Write guest posts.
Create content for other blogs that accept guest posts, and ask to include a backlink or two there. This will help with brand awareness and improve your portfolio, eventually ranking you higher in SERPs.
#4. Look for unlinked mentions.
Use Google Alarms to look for mentions of your website, brand, products, etc. that don’t have backlinks. Then, contact website owners and negotiate to place a link there.
5. Regular Analysis
Analyze the current situation regularly to see where you or your competitors have gaps. In the first case, you’ll have to work on the strategies and fill in where you need. In the second case, you’re going to see where you can fill in for the competitor to rank higher than them.
Use these SEO methods for organic traffic improvement, and you’ll see positive results in 3 months or maybe even less. Implement them one by one to be able to focus on one approach at a time, giving it your full attention and achieving set goals.
Organic traffic directly depends on your place in SERPs. Do everything to be the first, and make sure your website has high-quality content to offer to the new visitors.