Driving organic traffic to your business website is the major goal for many websites today. These goals however can only be met by implementing good SEO practices. The better your SEO practices are, the more likely you are to have a higher rank over the search engine result page (SERP). Improving your SEO means that more people are likely to be able to find your services, products, or blogs on top of the search page.
In order to understand how you can improve your SEO ranking on WordPress sites, you need to have a quick overview of what SEO is and how it helps you out.
What is SEO and How does it work
SEO stands for Search Engine Optimization. In order to allow users to access various content, Google utilizes a complex algorithm sequence. This sequence assesses the site content, elements, tags and availability among a lot of other things and decides the most relevant websites to display for the searcher’s query. This means that if you want your content to appear upon the search results then your content should fit the criteria with which the Googlebot crawling the web can easily find your content. If your site is unable to be easily detected by Google then it won’t be indexed and would have a zero chance of appearing on the first page. Moreover, you’ll end up being limited to using URL or business names to make people access your website.
How to improve your Google Ranking
There are a few ways with which you are more likely to improve your Google Ranking, some of which are following.
#1. Optimize your images with alt tags since Google considers images while indexing. High-quality images are not just a good customer experience but also impact the overall indexing. However, the problem is that computers only tend to read words so Google can only find your images by using the keyword titles. If your images consist of keyword titles they are more likely to be indexed by Google.
#2. Avoid duplication of content and ensure that every URL has unique content. Moreover, utilize the WordPress categories as they can help you organize the relevant posts to provide clues to the readers. These categories also make it easier for the visitors of the site to find relevant content over similar topics. In comparison to tags, these categories are more functional in WordPress.
#3. Effective permalinks are crucial to enticing the readers to click an article, your content permalinks embedded with hyphens can make it easier for Google bots to recognize your content.
#4. Managing interaction and relationships online is also necessary to stay in the competition. A beautiful and functional website is very much mandatory, however, linking is still very much important. WordPress has functionalities such as blogrolls and pingbacks that allow you to make these connections. For Google, your online popularity is also impacted by these relationships.
#5. Choosing the right web hosting party is also crucial for your website. Google can’t find you if your website is down half the time. Investing in a good hosting service can definitely improve your search traffic.
#6. Using the right keywords is necessary for your content to appear in the organic search. However, this does not mean that you should stuff your website content with keywords. Keyword stuffing is more likely to have a negative impact on your SEO overall especially if they are irrelevant. Luckily WordPress has its own tools that help with keyword generation and can help you through the process of generating relevant keywords.
Conclusion
There are many ways to improve your SEO on WordPress as long as you have an understanding of how Google bots work through your content. Luckily, when it comes to WordPress, there is an in-built functionality within WordPress that can easily satisfy these bots. The platform literally guides the search engine towards its individual content, posts, pages and categories. This allows the content on WordPress to have an increased SERP. The key SEO tools enable you to give Google and organic searchers what they are looking for, making it much more convenient and easier for you to appear in the organic search and search results. Visit an SEO company in Austin today to let the professionals help you in improving your SEO.