SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. The higher the rank, the more likely people are to find the website. SEO is a long-term process that requires dedication and continual effort.
However, by tracking the website’s SEO progress over time, it is possible to see the improvements that have been made and determine which techniques are working best.
There are a number of ways to track a website’s SEO progress. The most important thing is to select the right tools and techniques to track the right data. Here are some tips on how to track a website’s SEO progress, just like technical SEO consultants do:
Use a search engine ranking tool
A search engine ranking tool can help track the website’s position in search engine results pages (SERPs). These tools track the website’s position for specific keywords and track the changes over time. This data can help identify which keywords are the most important for the website and which techniques are helping to improve the rank.
SERP tracking can help to determine where the website stands in the search engine results pages for specific keywords. The tool can also track the changes over time, so that any progress or regression can be identified. This data can help to prioritize the website’s SEO efforts and determine which techniques are helping to improve the rank.
Use web analytics to track website traffic.
Most people think of web analytics as simply a tool to track website traffic, but it can do so much more! This valuable data can help you determine which marketing tactics are working well and which ones need some improvement. Additionally, web analytics can help track the effectiveness of your website’s design, layout, and content. By understanding how your visitors interact with your website, you can make changes that will improve their experience and keep them coming back for more.
A backlink checker tool is a software application that helps website owners track the number and quality of backlinks to their website. Backlinks are important factors in the ranking of a website. The backlink checker tool can help identify new backlinks and track the changes over time.
The number and quality of backlinks are important factors in the ranking of a website. The backlink checker tool can help identify new backlinks and track the changes over time.
A social media monitoring tool can help track the website’s social media activity. This data can help identify which social media platforms are the most effective for promoting the website. Additionally, the tool can track the engagement of the social media posts, including the number of likes, shares, and comments.
This data can help the business determine which posts are resonating with the audience and which ones are not. Additionally, the tool can help identify any potential negative sentiment towards the brand and address it quickly. By using a social media monitoring tool, a business can make sure their social media activity is having the desired effect.
Use a website audit tool.
A website audit tool is an important part of any website’s SEO and marketing strategy. The tool can help track the website’s health and identify any errors or problems. This data can help fix any issues that may be affecting the website’s SEO. Additionally, the website audit tool can help track the website’s progress over time and identify any improvements.
The website audit tool collects data about the website’s health, including factors such as page load time, page size, and page errors. It also identifies any broken links on the website and checks for proper use of titles, metatags, and descriptions. The tool also collects data about the website’s traffic, including number of visitors and where they are coming from. This data can help identify what marketing efforts are working and which ones need improvement.
By using the right tools and techniques, it is possible to track a website’s SEO progress over time. This data can help identify which techniques are working best and help continue to improve the ranking of the website.