Every website or blog page creates and posts content on a daily basis; they have a set of visitors coming to their website and the visitors want to see fresh and interesting content on it. That is the major reason a potential customer would revisit your site and subscribe to it. Nowadays, there are millions of websites posting fresh content daily. The question is how you would make your content stand out among the masses.
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Guide for Content Creation for better User Engagement
1. Original Content
Take a day out to visit all the contents being posted on an average website and you will see a clear lack of imagination. Bloggers post articles on the topics they can write on, rather than what the visitor would like to see; you will see articles not much different from one another. If a visitor arrives and sees generic headings on the webpage, chances are that he/she may leave the webpage before proceeding ahead. That is a nail in the coffin for any webpage, one that the bloggers make to their own fault. You need to let your imagination flow in the topics you choose and in the style of writing. If a visitor likes what he/she sees, they will most certainly come back again for interesting content is hard to find for this generation of a short attention span.
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2. Use images and info graphics
Depending on what you are choosing to write about, images make for interesting content and I am not talking about stock images here. As the saying goes ‘ a picture is worth a thousand words’, it is true when you are writing about something that will take a lot more words than you actually anticipated. Remember, viewers are hoarded with content everyday so they have a short attention span; only something really good will make out your post stand out among the plethora of content available. You must have seen that minimalist content is so much in demand nowadays; you can go the same way and make your post interesting by choosing to post an interesting set of images. If you have to show data in your post, don’t write it in words but post an infographic image in place of that.
3. A variety of stuff
Find any blogging webpage and you will see that they cater to a set of demands. If you see a travel blogger, you will see topics like ‘5 places to visit before you turn 50’, ’10 places you can take a trip to with a low budget’, ‘9 summer destinations to cool off’; you get the gist of it, but, what makes one stand out is the capability to cater to all the needs of its customers. There are many travel blogs but not everyone understands the needs a visitor might have, the visitors would also want to know which the cheapest travel companies are and where to get the trekking kit if they plan to go to a mountain. You need to know the type of visitors you attract and cater to their every need making sure they come back again.
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4. Grammatical errors
In the horse-race of writing and posting fresh content daily, the writers make minor mistakes in the structuring and wording of a sentence. There is a clear need to proofread the articles thoroughly before posting it on webpages. You can use Grammarly among other grammar-checking services that will surely help with writing. Experienced bloggers use it to be sure there is no grammatical error that disappoints the reader who is giving your post a read.
5. Take help
At one point of time, your blog will reach its peak and the number of visitors will stagnate. You either break through or reach that stagnation point. At such a time, you will have to experiment with your blogging content and make a few changes. You can take help from freelancers from Upwork.com or pay money to writers at TopAssignmentExperts and get them to review your website and ask for expert advice in that case. It is harder to take feedbacks and response from a dwindling set of visitors who have had enough of your website than one is who is on the rise. So, you need to make sure that you have a grip on the viewers’ changing demands.