You might have stumbled upon the word title tag which is an HTML code that allows one to give a web page a title. These title tags play a very important role in terms of the organic rankings which prove to be fruitful to you in the long term.
- What is a title tag and how to write title tags which also balance out SEO as well as the user intent?
One might wonder what is a title tag. The title tags are usually only 50 to 60 characters long and they play a very crucial role in the entire SEO process. There is some flexibility in the title tags, however, one should bear in his mind that a great title tag is one that summarized the content for the search engines and users as well.
The title tag is a title for the web browser and the following are the tips for writing title tags-
1. Try incorporating your target keywords.
Google is the search engine that uses the title tag for determining the content of your webpage and it also checks whether it matches the query of a user. You should include your primary keyword or the long-tail keyword in the title. Your city or state should also be included in the title if your business relies on local customers. You should be careful not to stuff keywords into your webpage title for the sake of your rankings.
2. Be descriptive and concise.
The readers should be able to skim a title tag in the SERPs and also know immediately it is worth reading the Meta description to decide if they will click through to your webpage. The title tags should be well crafted and they tell you exactly what you can expect on the other side of the link.
The more descriptive you are in your approach, the more readers you will be able to entice. Whenever you wonder what is title tag, you should check the structure of your webpage.
3. Place the names of the brands at the end of the title tag.
Your title tag should lead with a keyword and it should ideally end with a brand name. It is also advised to use a separator such as a vertical slash or a hyphen for making the title tag easier for you to read. A true fact is that not all businesses put their name in a title tag. However, it helps all the users identify the domain they will click through to. This is especially helpful in shared social posts or bookmarks. Many well-known businesses can also leverage their brand by making use of it in their title. A new business can build brand awareness in the long run in the exact same way.
4. Check the length of the title.
Google is the type of search engine that displays a maximum of 600 pixels for each title in the SERPs. Thus, your title should fall between 50 and 600 characters. The wider characters tend to take up more pixels.
These are some ways of writing title tags that balance SEO and user intent.