Top 10 Email Marketing Automation Tools

Email marketing is a significant part of the whole digital marketing process. It helps in nurturing leads and building relationships with them. However, managing so many emails manually can be a hectic task.

So, you need to start using an email marketing automation tool.

It is an effective and cost-friendly way to supercharge your email marketing campaigns. Every business should start investing in it to take their email marketing to a new level. This is because the number of email users is likely to grow to 4.6 billion users by 2025.

As a marketer, you cannot neglect such a vast audience.

Moreover, you can get an ROI of 4200% with email marketing. So, it’s $42 for every $1 spent on email marketing.

But it can be challenging to select your email marketing tool from a wide variety of choices. So, I have found the ten best email marketing automation tools that you can choose from.

Recommended: Why You Need an Email Checker to Boost Your Email Marketing

Email Marketing Automation Tools

Which are the Best Email Marketing Automation Tools?

From many prominent marketing automation software, I’ve compiled a list of all the popular email marketing tools you need to use in 2021. I have also added the features, pros, and cons which will help you select the perfect one for your company.


sender is the perfect email marketing automation tool for startups and big companies. With this email marketing tool, you can expect smart automation, great email templates, email testing features, and more.

It helps companies to take their email marketing campaigns to the next level and bring more revenue. It offers a unique email automation system for managing welcome emails, abandoned carts, and personalized emails.

Key Features:

  • Eye-catching email templates.
  • Email personalization.
  • Automation functions.
  • Advanced analytics tools.
  • Responsive emails.
  • Pop-ups and signup forms.
  • Drag and drop for email designs.


  • Reasonable pricing.
  • Simple interface.
  • 24/7 customer service.
  • Comes with multiple features.


  • Confusing segmentation process.


  • Free forever (15000 emails/month)
  • $47 per month (240,000 emails/month)
  • $175 prepaid credits ($1.75/1000 emails)

2. Sendinblue


Sendinblue is perfect for companies that send professional newsletters to their subscribers. It comes with all the features that you require to run effective campaigns.

The best part is you don’t require coding knowledge to use this email marketing tool. It comes with a simple and easy-to-understand interface that anyone can handle.

Key Features:

  • Drag and drop email editor.
  • Email personalization.
  • Easy subscriber segmentation.
  • A/B email test.
  • Send time optimization.
  • CRM integration.
  • Bulk email support.
  • Unlimited subscriber.
  • Email template library.


  • Affordable pricing for small companies.
  • Easy-to-understand tool.
  • High-quality A/B testing feature.


  • Poor customer support.


  • Free – $0/month (300 emails per day)
  • Lite – starting $25/month
  • Premium- starting $65
  • Enterprise – For advanced needs

3. HubSpot Marketing Software

HubSpot Marketing Software

HubSpot has the most advanced and holistic tools for businesses to grow. It’s a one-stop solution for all your email marketing requirements.

You can efficiently run your email marketing campaign by integrating it with your website. It allows you to personalize the campaigns for your subscribers. You also get other important things such as form builders, email templates, and more.

Key Features:

  • Simple email template builder.
  • Drag and drop editor for email design.
  • Ready-made email templates.
  • A/B test.
  • Advanced marketing.
  • Audience segmentation.


  • CRM integration.
  • Advanced automation feature.
  • Ready-made forms for lead capture.
  • Supports six languages.
  • Free learning resources.


  • Emails come with HubSpot’s branding.
  • Needs third-party integration for a few features.
  • No A/B test feature on the free plan.


  • Free – $0/month
  • Starter – $45/month
  • Professional-$800/month
  • Enterprise- $3200/month

4. GetResponse


GetResponse is one of a kind email marketing tool. It comes with all the necessary features you will need for the whole email marketing campaign.

It helps you schedule and send bulk emails to a large number of subscribers with autoresponders. You also get to check the outcome using the analytics tools.

Key Features:

  • Autoresponders for automated emails.
  • Bulk email sending.
  • Paid add-ons.
  • Drag and drop editor.
  • Free email templates.
  • Analytics tool.


  • Affordable price packages.
  • Email marketing courses.
  • 24/7 customer support.


  • Complex interface.
  • Limited personalization of emails.


The prices depend on the list size.

  • Basic – start with $15/month.
  • Plus – it starts with $49/month
  • Professional – $99/month
  • Max – Custom pricing on demands

5. ConvertKit


ConvertKit’s email marketing tool comes with all email automation facilities. Whether you are a blogger or a big organization, this email marketing tool has something for all. It will help you supercharge your email marketing campaigns.

It comes with tons of features such as opt-in forms, automated emails, and more. And all these features are available at highly affordable pricing. New bloggers can also take advantage of this email marketing tool to start growing their subscriber list.

Key Features:

  • Advanced subscriber segmentation.
  • Third-party integration.
  • Easy to understand interface.
  • Bulk email sending.
  • Customizable opt-in forms.
  • Email designer.
  • Landing pages.
  • Basic email templates.
  • Analytics tool.
  • A/B testing tool.


  • Allows tagging and market segmentation.
  • Comes with education courses.
  • Reasonable price points.


  • Complex platform.
  • Difficult to condense multiple lists into a single one.


  • Free – $0/month
  • Creator – $29/month
  • Creator Pro – $59/month

6. Omnisend


Omnisend helps you run your email marketing campaigns smoothly and improve the overall marketing results. It helps integrate with other channels such as Facebook Messenger, SMS, and more.

The automation in this tool helps you get insights from your subscriber by using omnichannel marketing channels. You can use the insights to improve future campaigns.

Key Features:

  • Advanced segmentation.
  • Autopilot email sending.
  • Integrates with several channels.
  • Ready-made email templates, especially for eCommerce businesses.
  • Drag and drop editor.
  • Analytics.
  • Data on customer cycles.
  • Landing pages.
  • Signup forms and pop-ups.
  • A/B test tool


  • Easy setup
  • Offers practical courses on email marketing.
  • 24/7 customer service.
  • Other channel integration.


  • Complex interface.
  • Lacks RSS to email feature.


  • Free – $0/month
  • Standard – $16/month
  • Pro – $99/month
  • Enterprise – custom pricing

7. Mailchimp


Mailchimp is among the leading email marketing automation tools in the industry. It’s a cloud-based marketing tool that helps you create, analyze and track your email marketing campaigns.

It allows other channel integration with your campaigns. You can connect your social media, emails, ads, and more to get your data for the email marketing campaign. However, if you want a much smoother channel integration, you can use an application integration tool.

Key Feature:

  • Perfect for small businesses.
  • Tracks insights.
  • Autoresponders.
  • Advanced segmentation.
  • CRM integration.
  • Integration with more than 300+ apps.
  • Email template designer.
  • AI-powered assistant for designing.


  • Great customer support.
  • Affordable pricing for all businesses.
  • AI-powered features.


  • Customer support available for paid plans.
  • No identification tool for subscribers with anti-spam filters.
  • Fewer updates.
  • Poor email template designs.


  • Free – $0/month
  • Custom pay-as-you-go-plan

8. Drip


Drip is a dedicated email marketing automation tool for eCommerce businesses. It offers personalized email templates for first-time buyers, abandoned carts, and more.

It focuses on using automation features to send emails to your customers at the right time. Doing so helps in taking your buyers through the sales funnel quickly.

Key Features:

  • Customizable email templates for eCommerce businesses.
  • Automated email send.
  • Segmentations based on social networks.
  • Customer tracking features.
  • Ecommerce CRM integration.
  • Affordable price packages.


  • Advanced automation features
  • Smooth integration with other CRMS and channels.
  • Excellent segmentation for better targeting.
  • Great customer assistance.


  • Unattractive email templates.
  • Limited features on the form builder.
  • Incorrect analytics data.


The price range depends on the subscriber number.

  • Free – 14 days trial.
  • Unlimited email sends – $19/month.

9. ActiveCampaign


Counted among the best email marketing automation tools, ActiveCampaign offers features for eCommerce, B2B, and B2C businesses. You can have better control over your marketing emails when you use this email marketing tool.

It allows you to send targeted emails and boosts your email campaigns to get more customers.

Key Features:

  • Email segmentation for better targeting.
  • Autoresponders.
  • Action-based emails.
  • Automated broadcast emails.
  • Spit testing tool.
  • Ready-made email templates and subscription forms.
  • A vast range of email content.
  • Drag and drop email design.
  • Advanced analytics tool.


  • Advanced customer behavior tracking.
  • Stores customer data in a database.
  • Outstanding customer care support.
  • User-friendly interface.


  • No tutorials on using the software.
  • Expensive for large lists.
  • Comes with a contact search limitation.


  • Lite – $9/month
  • Plus – $49/month
  • Professional – $129/month
  • Enterprise – $229/month

10. AWeber


With AWeber, you can send hundreds of personalized emails to your subscribers. It comes with several mobile-responsive email templates that you’ll need to impress your leads.

You can create your email list within this platform and send your emails. You can also track the performance of your email marketing campaigns using the analytics dashboard.

Key Features:

  • Comprehensive analytics dashboard.
  • Free ready-made email templates.
  • Easy segmentation and contact management.
  • Creative pop-ups and signup forms.
  • Email designer.
  • Smart autoresponders.
  • Split testing tool.
  • Integration with third-party tools


  • Excellent email list management.
  • Easy-to-manage segmentation.
  • Smooth Email deliverability.
  • Simple interface.


  • Lacks 24/7 phone support.
  • No free plan.


  • Monthly – $19.99
  • Quarterly – $49
  • Annually – $193.80

#Bonus: Appy Pie Connect

Appy Pie Connect

One of the reasons I recommend Appy Pie Connect is because it comes with a minimalist interface. It’s an application integration tool that will help you integrate all your third-party applications into your CRM.

You don’t have to visit different websites to gain access to the audience data. Appy Pie will help you get everything on one screen. So, you can use the insights and plan your campaigns smoothly.

Ready to Use Email Marketing Automation Tool?

Email marketing automation tools can help you improve your email marketing campaigns. It’s not easy to send emails to all your subscribers manually. So, you can take help from these tools.

However, you need to select your email marketing tool carefully. It must integrate with your CMS, and your team should easily understand how to use it. At the same time, it must align with your budget.

So, try a few of the email marketing automation tools in the list and comment below your reviews.

Author Bio

Name: Sumeet Anand

Sumeet Anand is a B2B Marketing Expert skilled in SEO, Social Media Marketing, and Content Marketing. He helps brands and businesses out there generate leads with his top-notch content strategies and is featured on various major media publications across the globe. You can connect with him on LinkedIn.

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