Nowadays it is highly doubtful that anyone can make it through the day without seeing at least one digital sign. Digital signage is everywhere you look: stores, streets, bus stops, offices, movie theaters, shopping malls, airports, classrooms, you name it – they’ve got a digital screen up for you. Digital signage can entertain, educate, navigate, inform, and even reduce injury in the workplace by at least 20%. With the ever-increasing power of digital signage technology and the industry hitting tens of billions of dollars a year, brands need to either get on board and prioritize digital signage campaigns or be quickly forgotten. Let’s look at five simple steps to increase customer engagement with digital signage.
Make the most of UGC content
Social media marketing is powerful, especially if you manage to combine UGN with digital signage. With intelligent digital signage technology, you will be able to successfully engage customers with UGN, using it as a powerful marketing tool. Just paring the digital out-of-home with user-generated content in one campaign can give you an astonishing 212% increase in reach. By integrating the two you are gaining your customers’ trust (SM content is always perceived as more trustworthy) and you introducing your brand to new customers, followers, and subscribers. UGN brings creativity, new and exciting content. By using UGC you are creating an authentic and genuine relationship with your audience. Streaming user-generated content onto your screens gives your customer a much-appreciated voice. There are more than 3 billion active social media users around the world, and potentially they all can help you reach your customers with their own content. Make the most out of it.
Engage through micro-moment strategy
Your customers are literally bombarded with information 24/7. It is vital to strive to understand your customer or you will vanish out of their daily dose of informational intake. If you only have just a few seconds to engage your audience, use it wisely when developing your digital signage campaign. Split-second decisions are based on right time, right place, right message, entertainment, etc. Use clear messaging, good quality images and videos, creative content, and find a great DS software partner to make your digital signage stand out. We value safety and simplicity that is fully provided by Apple TV, so for digital signage software out choice was simple, we’ve partnered up with Kitcast. Frankly, there aren’t many companies offering DS software for Apple TV, and software by Kitcast is amazing. Beautiful and intelligent template design, ability change your message depending on the time of the day, the day of the week, the weather, the news, local or nationwide campaign. All you need is Apple TV + Kit Cast Signage.
Invest in awesome video content
Incorporating video in your DS campaign is vital. With more than 75 million people turning to video content every day in the US alone, why would you pass up such opportunity to communicate to your clients? Our brains process visuals 60 000 times faster than text, that is why we remember everything about a character we saw in a movie 15 years ago and close to nothing about one we read about in a book. Honestly, if given an option between video and still content, video wins every time. Videos are definitely watched, shared and talked about. If this isn’t the embodiment of customer engagement, we don’t know what is.
Use clear massaging and calls to action
A call to action is essential in digital signage. If you don’t ask your customers to take action, they just might ignore your ad campaign. Clear messaging and a call to action should always be a part of the strategy.
- Always make the CTA the centerpiece of the message
- Be clear and concise
- Prioritize verbs
- Know who you are talking to, know your audience
- Make taking the action easy
- Create a sense of urgency and
- Always enable and incentivize immediate action.
Clear GTA’s within digital signage messaging for that customer micro-moment should be: “call now”, “visit today”, “shop!”, “call and get a deal!”, etc.
Use your Point-of-Purchase for advertising
Digital signage is widely used in stores across the world. Better marketing at the points-of-purchase became was always a priority. The reason for that might be explained by the following statistics: more than 70 percent of buying decisions are made at the point of purchase, in addition to that, nearly 30 percent of customers said that DS is surely influential in purchasing a product or service. So, despite thorough online research, customers prefer to make the final decision in the store. This is one of the best ways to increase customer engagement, as well bring an interactive experience to the shopping process while collecting crucial data. This is a win-win situation if there ever was one. POP advertising will effectively increase customer engagement, increase the time of audience interaction, raise brand awareness and definitely help with future ad personalization.