Did you know that the legal industry faces a lot of issues in fetching a regular amount of leads for their law firm? In fact, it would not be an understatement to say that it’s difficult to get a good amount of clients that can help in sustaining the law firm. This poses a big challenge for law firms that rely on word-of-mouth marketing or even referrals from their earlier clients. In that case, opting for law firm SEO services that can ensure that you have a strong online presence can go a long way.
Now, you might ask, where’s the proof that SEO services are a game changer for law firms? But what if we tell you that SEO has helped many law firms in growing their firm considerably? In fact, we have many case studies that will tell you about how the right SEO services can help in the growth of law firms.
In this insightful article, you’ll get to know about many such law firm SEO case studies. So, out on your lawyer’s court and let’s begin now!
Contents
Crangle Law Firm’s Rise To Glory
Crangle Law Firm serves in areas such as civil litigation, employment law, personal injury law, administer the law, and transportation law, along with tieback and crane swing agreements. They have been serving in Ontario for more than two decades now. The thing that attracted many of their clients to their services was the fact that they’ve successfully argued and defended several cases in the past, even in the Superior Court. Their commitment to dedicatedly providing their clients with the best legal services brought them several opportunities. They were quite tech-savvy and used the latest technology to better their services in all of the legal domains. They have even assisted many of their clients with tailored legal solutions so as to get the results they were looking for. However, they faced issues in terms of having a big client pipeline so as to keep their firm growing in the long term.
How SEO Took the Crangle Law Firm To The Ultimate Level?
This law firm needed the right local SEO for their website if compared to other options. It’s because they had to get local leads from their website and then convert them into clients during the consultation calls. The first approach was to list their law firm on Google My Business(GMB). Their GMB profile helped attract many prospects who needed the law services immediately. Furthermore, their law services and the law firm were added to many leading online directories in Ontario. It ensured that whenever someone searched for law services and landed on that website, they would know about them. Once they got a lead on the call, their helpful customer care professionals converted them into clients. Moreover, they didn’t let any of the local SEO platforms remain untouched and maintained a presence on the leading local websites. This proved to be a great approach, and they got several local leads who hired their law firm for representation in the court.
The Challenges Faced By Crangle Law Firm
To get an edge in the legal industry is quite difficult, and to lead a law niche is almost next to impossible. Crangle Law Firm understood the ground reality and listed out the challenges they faced. Some of those challenges are as follows:-
- Understanding why their law firm needed a strong online presence.
- How can they effectively gain a significant amount of presence in their practice areas?
- A huge amount of competition in their law niches for the most common keywords.
- To fully encompass every major and minor city in the Ontario province for the law services they’re providing.
Strategies for Success
Doing the simple SEO for their website, which everyone was doing, wasn’t going to yield any results. That’s why Crangle Law Firm followed a strategy-based approach that will follow a systematic way of getting leads and that too, for long-term growth. There were many cookie-cutter strategies available, but they doubled down on tailored strategies. One way they followed astutely was to create the right type of content on their website as per what their target audience was looking for. This relatable and insightful law-based content had many takers, and they got several leads because of it. Some other strategies they followed are as follows:-
- A dedicated listing for the law firm, which is focused on the civil law litigation niche. This listing performed really well as people looking to hire civil law litigators saw this listing at the top after a search on Google about “civil law litigators near me.” Due to this approach, they got hundreds of calls, and these prospects converted as well for their civil litigation attorney services.
- Expanding their reach beyond where they’re based so as to get many new leads who will hire their civil law litigation services. This approach brought them hundreds of leads from not just the big cities but the small ones as well. In fact, they got leads from every corner of Ontario. This grew their revenue and helped in their branding as well. The major driver behind this strategy was their GMB profile but other SEO approaches also played their part. In fact, this holistic marketing approach increased their caseload significantly, and they had to let go of many small and easy cases to accommodate the load.
Wrapping Up
The Crangle Law Firm’s website SEO success is a classic case of what this marketing approach can do for your law firm. It can not just grow your clientele in your city but the adjoining areas as well. The best part is that it will significantly boost your law firm’s branding efforts. The better your law firm’s online presence will be, the better clients you’re going to get. It will ensure that your law firm is established as the biggest player in your law niche in your city or province. So, follow the path of SEO for your law firm website and maintain a great online presence to get a lot of leads.