Online Versus Offline Retail: How Should You Sell?

One of the most important business decisions you’ll need to make: to sell online through an e-commerce store, or through a brick-and-mortar store. Selling online and selling through a physical store is completely different in terms of customer interaction, hiring employees, and marketing your products. So, it is important to plan ahead. Any business will … Read more

Four Ways to Connect with Your Shoppers

No matter what type of business you own, it’s important to be accessible to all of your shoppers. Fortunately, there are plenty of ways to accomplish this in the 21st century. Look at four ways you can easily connect with online shoppers. Social Media Most savvy business owners have a presence on at least a … Read more

eCommerce Forms Best Practices

A necessary evil of eCommerce, filling out forms can make or break a customer’s shopping experience on your ebook site. You really don’t have much choice; after all it’s the most efficient way for buyers to convey purchase information. However, these commerce forms best practices will at least make it as painless as possible. 1. … Read more