This technology consists of an interface available in a virtual environment that simulates sound, visual and tactile effects to trick the user into believing that these interactions occur in the real world. With all these stimuli there is total immersion in this simulated medium.
The technology is based on stereo displays, which include headsets and glasses. In most cases, its use is inclined towards entertainment, but there are many other possibilities for virtual reality development. However, even though this experience is sensational, there is still a question about virtual reality development:
- How is this Going to Change the Market?
- What is the Relationship Between Virtual Reality and Marketing?
- What are the Forecasts for the Future of Virtual Reality?
How is this Going to Change the Market?
The answer is complex and goes through the applications of technology in games, in science and, of course, in business. Due to the evolution in computer graphics, the processing capacity of machines and motion sensors, the expectation is that the market will be significantly impacted in different areas. Learn about the main implications below.
Sales and Customer Service
Personalized experience is the key to success today. With VR, the customer can be immersed in specific actions to test the product or service.
It is the case of making a virtual test drive with the vehicle you want to buy. Now the e-commerce can offer the visualization of the item in 3D to know it better and identify the details. Finally, it is possible to make 360º videos to have a closer relationship with consumers.
The simulation of wars and voice, for example, are already part of the process of using VR. However, it is possible to adopt this technology to train employees for other positions and functions. This is the case of firefighters, who need to know what to do in the event of a fire.
Companies can use the games to simulate processes and identify the attitude of each collaborator towards a specific context. For example, a professional in the administrative area may be included in a certain situation, who will try to make quick decisions and that will have positive or negative consequences.
These games must have scores, which are offered according to the performance of the individual or team. Thus, everyone’s performance is optimized. As it is easy to see, the illusion created by VR allows us to see reality in a quite realistic way. Different from the negative contexts often seen in theaters, the purpose is to encourage collaboration and achieve positive results.
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What is the Relationship Between Virtual Reality and Marketing?
As we mentioned, VR can be used in different contexts, and with marketing, it would be no different. The answer to that scenario is quite simple: with this technology, it is possible to offer a different experience to consumers, gain competitive advantage, increase customer attraction and retention, as well as stand out from the competition and in the media.
Just to give you an idea, several big brands already use VR to promote the produced content. Plus, there is already a name for that: virtual reality marketing. The purpose is to generate and add value to the client so that their interest in the brand is always present. But, despite there is still no clear script of how this can happen, there are some aspects to consider:
Greater Possibilities of Interaction
The relationship between client and brand is practically unlimited with this technology. Prepare to face new possibilities and think about those that add more value to your company. Look for options that ensure greater interest, testing a different solution or deeper knowledge of a product or service.
Results won’t always show up short-term when it comes to VR. The ideal is longer planning, which considers various interaction alternatives. You perceive that this is a way to be ready for changes in content consumption and choice of products or services.
Copying actions already carried out by other companies is not recommended. It is more interesting to evaluate and use good practices but also to test VR to see what would be feasible to do for your company. So, you will think further, get out of the ordinary and really create new experiences.
What are the Forecasts for the Future of Virtual Reality?
The current moment of humanity is of constant transformation. With technology being modified and evolving every moment, there are many possibilities for the coming years. So how about learning about the main ones on the VR issue?
Autonomous Headsets will be the Primary Devices
These devices have already become important in this scenario and the investments of large companies, such as Facebook, further encourage this projection. In 2019 Mark Zuckerberg’s company should launch the Oculus Go and that tends to increase the reach of the technology.
In addition to that, specialists indicate that the Facebook headset should be better than the well-known Samsung Gear. Other companies also invest in the development of this autonomous device, which tends to make VR somewhat more popular.
Augmented Reality Will Encourage Virtual
Augmented reality must be greater than virtual reality by the years 2023. Despite this, the two technologies must achieve investments of close to 35 billion dollars until 2025, according to studies. Mixed technology tends to offer a more immersive experience for users.
VR Offers Unlimited Experiences
Technology today is often used for common purposes, but this tends to change in a short time. With the evolution in processing, VR must also progress and offer unlimited experiences. An example is Daydream, which now has a version for Chrome.
This platform is intended for VR Headsets and allows access to the machine’s operating system directly through the virtual world. Surprisingly, there are still versions for YouTube videos that are viewed in full screen when opened in Google’s browser.
All these aspects may seem strange to you at the moment, but with examples it will be much clearer.