Just like any other social media platform, Instagram is also a great platform for brand endorsements and engagements. The social media platform is getting better by the day in features with consistent updates. During the initial years of release Instagram was lacking the private chat facility. However, at the end of December 2013, it released a new update called Instagram direct message online, enabling private chat facilities between the people on the platform. Instagram content strategy also play big roll in your social business.
From 2010 to 2013, Instagram had only sharing options. The users could only post images or videos publicly by tagging the desired people.
With the Instagram DM, you can share texts, images, or videos personally to the person you wish to send. You can also check if the person has seen your sent message, or liked, or commented replying to which you’ll unfold a conversation.
Recommended: How to Download Instagram Pictures and Videos?
The DM has rendered businesses a good platform to market their brand. Instagram Direct Message online feature is similar to the traditional e-mail marketing. You specifically analyze your niche audience, gather the profile information, and shoot Direct Messages with your brand information to the existing customers as well as the potential prospects.
Typically, direct engagement with the audience increases the traffic as well as the conversions implying more the conversions more the profits and eventual success of a business.
So, such a marketing tactic on any platform is considered as the best. Instagram DM allows you to engage with customers directly which is very efficient to increase the revenue of a business. The DM feature has improved the income from sales by 60 percent, compared to the 18 percent of sales by follows, 10.5 percent by likes and around 5 percent by comments.
What are the best ways to engage with clients through Instagram Direct message?
Table of Contents
As discussed above, rubrics to engage with your customers include:
Find the top users of your brand and reward them
Always appreciate the customers who are loyal to your brand. Provide them certain discounts on the products or gifts. It inflates their enthusiasm for your brand and virtually influences them to do good for your brand through the word of mouth.
Get the reviews from the customers
Keep in touch with your customers, let them know your products and services, give them the freedom to review your site. It’s because the site with more reviews is considered an authentic venture.
Organize the contests to build throng
People tend to lean towards businesses that provide them free gifts. So, with Instagram Direct Message let your customers know about the contests and gifts they might win by participating. It fetches a lot of audience towards your brand.
Break the news through Direct Message
Use Instagram Direct Message to break the news to the clients or customers. Whenever your business is offering some good deals on the products and services you proffer. Shoot the messages to your potential customers about the positives they get buying your product.
Keep in real contact, keep them informed about your business changes
Whenever you make major changes to your business, inform it to the customers first. They have the first right to know about it. Suppose you’re shifting your office, changing the work timings, or any other thing the customers should be informed first. Account all customers and shoot the Instagram Direct Message online.
What are the remarkable benefits of employing Instagram DM online?
Why do you think one should use the automated Instagram Direct Message online process for a business?
It’s because the direct messages to the customers fetch higher feedbacks and reviews to your business. If you don’t use the DM, important feeds of your business go unnoticed. The only place a post can’t be missed from being seen from the customers is inbox.
It’s the place where customer surely will see your message sooner or later. Hence, Direct Message is the best way of engaging with the customers.
The primal advantages of using the Instagram Direct Message include:
- Boosts sales: Direct messaging is the best tactic than any other known way to attract the customers to you
- Succinct targeting audience: you analyze the profiles which show interaction in the groups or the posts containing your information implying you to direct message those people
- DM builds trust and fascination on your brand developing loyalty between you and your customers.
- Growing your audience: You are opportune to contact any member who’s signed up on the Instagram. The Instagram DM allows acquiring as much as possible potential customers
- Directly socializing with customers: Using the DM feature customers can directly contact for their issues and queries and get the immediate reply. It’s quite convenient way compared to contact via phone or the email.
For the businesses who are investing in cold calling and advertising, the Instagram DM is a better way to secure the customers and save the capital as well.
Procedure to start using the Instagram DM
You need to create a group while marketing through DM on the Instagram, and to create a group follow the steps below.
- Tap the top right corner symbol in the Feed
- Tap the + symbol at the right corner
- Select the profiles you wish sending a message to and then tap NEXT
- Then add the images or videos from the library, or capture a fresh image or vides, or type the text message you want to send
- Enhance with the captions, effects, or filters if you wish to
- Tap SEND
Once you’ve created the group, you can choose the group name. To name it, go to the group conversation and tap on the ‘I’ symbol at the top-right corner of the conversation, add a name in the ‘group name’ field, and tap DONE.
The Instagram DM functions in the same way as other social media platforms do. A business looking for exposure should employ the DM services to reach out to more audience. It allows you to send bulk messages to the existing followers, new followers, and the custom list of users present on Instagram. To be precise, more than 60 percent of the sales generated through Instagram is because of the direct messages sent to the potential customers.
- How to Download Picture and Video from Instagram on Android?
- How to Put Your Instagram Name and Bio in The Middle